Fashion 1

Elizaveta Porodina is a name that is synonymous with artistic and cinematic fashion and fine art photography. Her works are striking, thought-provoking, and often a little strange. Through her photography, Porodina captures the emotions of her subjects and brings them to life. In this article, we will explore her unique techniques and approaches to photography that have made her famous in the fashion industry and as a fine art photographer.

Highlights

• Elizaveta Porodina: The Artistic Mind Behind Cinematic Fashion Photography
• Beyond the Surface: Revealing Internal Emotions
• Creating a Mood: Deliberate and Thoughtful Techniques
• Fine Art Photography Meets Fashion
• Dior Photoshoot: Fairytale-Themed Campaign
• About Elizaveta Porodina
• Conclusion

BY SEAN LEYWES

Beyond the Surface: Revealing Internal Emotions

When you see Elizaveta Porodina’s photographs for the first time, they will jolt you because they are not run-of-the-mill images. In her experimental photography, Porodina goes beyond the surface to reveal the internal emotions of the model before her. Her works are cinematic, dramatic, and documentary. Her photography techniques are deliberate and thoughtful, and creating a mood is an integral aspect of her practice.

Creating a Mood: Deliberate and Thoughtful Techniques

To achieve different moods in her fashion and fine art photography, Porodina explores melancholic symbolism, imagery, allegory, and set designs that sometimes enhance her staged realities. She spends a lot of time communicating emotions that are sometimes ambiguous, honest, and obvious. Porodina’s photography style has made her famous in the fashion industry and as a fine art photographer.

Fine Art Photography Meets Fashion

Porodina’s recent photography project for Lotte/TextilWirtschaft showcases the extent to which she will go in her experimental fashion and fine art photography to communicate emotions. Using jewelry, ornaments, dresses, and other paraphernalia, she created a series of portraits that navigate the thresholds of fine art photography, fashion, and pop culture. Some of the images reflect dark romanticism, Gothic, and the sublime.

Dior Photoshoot: Fairytale-Themed Campaign

In 2021, Dior tapped Elizaveta Porodina to shoot its fall women’s advertising campaign. The shoot was inspired by the fairytale atmosphere of artistic director Maria Grazia Chiuri’s collection. Since attaining that position, Chiuri has stayed committed to her rule of working with female photographers. Her Dior: Maria Grazia Chiuri’s New Voices, a book published by Rizzoli New York and released on International Women’s Day 2021, features the works of 33 women photographers who have collaborated with Dior and Maria Grazia Chiuri since 2016.

Porodina’s fine art photography was a major influence in her selection for the Dior photoshoot. This is evident in her photograph for Dior’s Fall Women’s Collection. Her palette of amber, orange, and red illuminated the models Sofia Steinberg, Sade van Der Hoeven, Maryel Uchida, and Essoye Mombot in the season’s rose and leopard-printed looks. Accentuating the overall design of the collection are Lady Dior and Dior Book Tote accessories.

About Elizaveta Porodina

Born in Moscow, Porodina is based in Munich, Germany. Originally trained as a clinical psychologist, Porodina has made a name for herself because of her unique technique and approach to photography. Elizaveta Porodina is a renowned photographer whose images have been featured in various magazines, such as Vogue, Vogue UA, Numero Russia, Schön!, Tush, Stern, Sunday Times, Elle, Madame, Gala, and Qvest. Her commercial work includes collaborations with well-known brands such as Louis Vuitton, Philipp Plein, BMW MINI, Marc O’Polo, Joyce Hongkong, Brian Rennie, and Cambio.

Porodina’s photography has been exhibited in several shows, including the recent Un/Masked exhibition at Fotografika in New York. In this exhibition, she provides a glimpse into her creative process, showcasing her experimental, dreamlike, and occasionally surreal photography. Porodina encourages viewers to transcend the boundaries of time and space, merging the past and the contemporary.

Regarding her work in the Un/Masked exhibition, Porodina notes: “I grant my audience a window into my subconscious with my work. I asked them to twist and play with their understanding of reality and to enter another dimension with me through my choice of casting, lighting, and set design.”

In 2016, Elizaveta Porodina’s photographs were featured in Kadavar Berlin at the FOAM Photography Museum 3h in Amsterdam. Additionally, her photographs were showcased in Dark Iconography: The Bikini Diaries at Bikini Berlin. To see more of her stunning fashion and fine art photography, visit her Behance profile and official website.

Above: Elizaveta Porodina, Lotte//TextilWirtschaft-Six. Photo: Elizaveta Porodina