Elizaveta Porodina photography project for Lotte//TextilWirtschaft showing her fine art photography sensibilities. Photo: Elizaveta Porodina
BY SEAN LEYWES
MUNICH, GERMANY– Fine art photographer Elizaveta Porodina has been selected by Dior to shoot its fall women’s advertising campaign. The shoot was inspired by the fairytale atmosphere of artistic director Maria Grazia Chiuri’s collection.
Porodina’s palette of amber, orange, and red, illuminated the models Sofia Steinberg, Sade van Der Hoeven, Maryel Uchida, and Essoye Mombot in the season’s rose and leopard-printed looks. Accentuating the overall design of the collection are Lady Dior and Dior Book Tote accessories.
“Through these graphic metamorphoses a singular, contemporary femininity emerges, more liberated than ever,” the house noted in a statement.
Fabien Baron directed the campaign and also shot the collection film at Versailles. Elin Svahn styled the fashion shoot, while Peter Philips did the makeup, and Damien Boissinot the hair.
Maria Grazia Chiuri became the artistic director of women’s collections at Dior in 2016. Since attaining that position, she has stayed committed to her rule to work with female photographers.
Since taking over as artistic director of women’s collections at Dior in 2016, Maria Grazia Chiuri has made it a rule to work with female photographers. That commitment is further articulated in Her Dior: Maria Grazia Chiuri’s New Voices, a book published by Rizzoli New York and released on International Women’s Day 2021.
Her Dior features the works of 33 women photographers who have collaborated with Dior and Maria Grazia Chiuri since 2016 through editorials for Dior Magazines and magazines such as i-D, Tank and Purple. The book highlights the work of these innovative artists who have forcefully inserted themselves into the history of contemporary photography photographers. Her Dior also celebrates the innovative and feminist spirit of Maria Grazia Chiuri.
Fine Art Photography Meets Fashion
When you see Elizaveta Porodina’s photographs for the first time, they will jolt you. They are not the run-of-the-mill images: Her fashion and fine art photography are beautiful, thought-provoking, and in some instances weird. Yes, weird in astounding ways.
In her experimental fashion and fine art photography, Elizaveta Porodina goes beyond the surface. She reveals the internal emotions of the model before her. In some instances, her images are cinematic, dramatic, and documentary.
Elizaveta Porodina’s fashion and photography are deliberate and thoughtful. Creating a mood is an integral aspect of Porodina’s photography practice. Consequently, spends a lot of time communicating emotions that are sometimes ambiguous, honest, and obvious. To achieve different moods in her fashion and fine art photography, Porodina explores melancholic symbolism, imagery, allegory, and set designs that sometimes enhance her staged realities.
Porodina Explores Melancholic Symbolism and Staged Realities
Porodina explores melancholic symbolism, imagery, allegory, and set designs to achieve different moods in her photographs,.These approach sometimes enhance her staged realities. Porodina’s recent photography project for Lotte//TextilWirtschaft shows the extent the photographer will go in her experimental fashion and fine art photography to communicate emotions. Using jewelry, ornaments, dresses, and other paraphernalia, she created a series of portraits that navigate the threshold of fine art photography and fashion. Some of the image’s border on dark romanticism, gothic, and the sublime.
Porodina’s recent photography project for Lotte//TextilWirtschaft shows the extent the photographer will go to communicate emotions. Using jewelry, ornaments, dresses, and other paraphernalia, she created a series of portraits that navigate the threshold of photography and fashion. Some of the images border on dark romanticism, gothic, and the sublime.
About Elizaveta Porodina
Born in Moscow, Porodina is based in Munich, Germany. Originally trained as a clinical psychologist, Porodina has made a name for herself because of her unique technique and approach to photography. She uses intense color and atmospheric lighting that blur the boundary between painting and photography. Her images have appeared in various magazines, including Vogue, Vogue UA, Numero Russia, Schön!, Tush, Stern, Sunday Times, Elle, Madame, Gala, and Qvest. She has also done commercial work for Louis Vuitton, Philipp Plein, BMW MINI, Marc O’Polo, Joyce Hongkong, Brian Rennie, and Cambio.
Elizaveta Porodina’s photography has been exhibited in several shows. In 2016, she was in Kadavar Berlin at the FOAM Photography, Museum 3h in Amsterdam. She was also in Dark Iconography The Bikini Diaries at Bikini Berlin. You can see more of her work on Behance and the website.
